Cryptologic Extends Slots Partnership with Marvel

Marvel Entertainment and software giant Cryptologic have had one of the most successful partnerships in the gaming industry for nearly five years, with the software company creating slot machines based on popular Marvel comic book characters. Last month Cryptologic and Marvel decided to continue their partnership for the third time since 2005, agreeing to continue producing slots based on Marvel characters for at least four more years.

Cryptologic games based on Marvel comics have become something of a craze in recent years. Slot games including the Hulk, Daredevil, Blade, Iron Man and Spider Man have become some of the most popular offerings in the world of casino gaming and have secured Cryptologic powered casinos’ places as some of the top casinos on the Web.

The new contract extends until 2013 and both parties are extremely happy about it. Brian Hadfield, President and CEO of Cryptologic, says that “Cryptologic’s exclusive partnership with Marvel has been daringly different from our industry as, together, we have brought the world’s favorite characters to the world’s top ten casinos.”

Marvel’s President of Worldwide Consumer Products also says that Marvel is “very pleased with our relationship with Cryptologic.” The production of new slot machines based on Marvel characters doesn’t only bring more traffic to Cryptologic sites but helps to spread the Marvel brand name throughout the Web. It will be interesting to see which Marvel comic characters will be featured in Cryptologic’s new slot machines.